BASICS – choosing the right MBA program made easy
Studying for an MBA degree is a once-in-a-lifetime decision, and those who take it are willing to make a considerable investment in terms of time and money. However, the international MBA market has become so crowded that it is getting increasingly difficult to stay on top of things. To make life easier for you, we have put together a checklist: Follow our B.A.S.I.C.S., and you will definitely make an excellent MBA choice. Each of the letters stands for a key selection criterion.
By Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Dean of the WU Executive Academy and Head of the Institute for International Marketing Management
WU Executive Academy (www.executiveacademy.at)

By Prof. Bodo B. Schlegelmilch, Ph.D., D.Litt., Dean of the WU Executive Academy and Head of the Institute for International Marketing Management

Studying for an MBA degree is a once-in-a-lifetime decision, and those who take it are willing to make a considerable investment in terms of time and money. However, the international MBA market has become so crowded that it is getting increasingly difficult to stay on top of things. Somewhere between 8,000 and 12,000 MBA programs are thought to exist around the world today. Nobody really knows the exact number because not all courses are what they claim to be. It is thus all the more important for you to choose your MBA program with great care.

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