What do executives of successful businesses do better than others? They have optimal control over the interface of marketing and sales, which is traditionally conflict-ridden. As a result, their businesses can exploit potentials that others are unable to unlock. Even so, in actual practice, this fact is given little attention.
This is exactly where the WU Executive Academy's Professional MBA Marketing & Sales comes into play: over an 18-month period, participants undergo intensive training, deepening their understanding of both the opportunities arising from the smooth interplay between these two key areas and of the substantial synergies it creates. The program's part-time structure enables them to immediately put theory into practice—for their own benefit and that of their businesses, which will profit from the new knowledge of their employees.
Using this topic as her starting point, Prof. Barbara Stöttinger, Academic Director of the Professional MBA Marketing & Sales, has asked participants of the current class about their experiences regarding the interaction of marketing and sales, and about their opinions on the importance of undergoing in-depth training to grasp the specifics of the relationship between these two fields.
An unique combination of marketing and sales at MBA level
Around the world there are numerous MBA offerings with a focus on marketing, but hardly any of them combine marketing and sales in a single program.
"The Professional MBA Marketing & Sales is designed to make participants aware of the enormous potential a business can unlock when these two core areas join forces and pull together.