Prof. Barbara Stöttinger, Academic Director of the Professional MBA Marketing & Sales
What do executives of successful businesses do better than others? They have optimal control over the interface of marketing and sales, which is traditionally conflict-ridden. As a result, their businesses can exploit potentials that others are unable to unlock. Even so, in actual practice, this fact is given little attention.
This is exactly where the WU Executive Academy's Professional MBA Marketing & Sales comes into play: over an 18-month period, participants undergo intensive training, deepening their understanding of both the opportunities arising from the smooth interplay between these two key areas and of the substantial synergies it creates.
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