The MBA in 2020: Will there still be one
Recently, the MBA degree has come under intense criticism. There are those who question its very existence and assert that MBA programs are unable to supply employers with the skilled and knowledgeable recruits they need. So why has the MBA come under such intense scrutiny? An immediate reason is the financial crisis. Why did the masters of business not foresee the crises? Was their greed too large for their own good? Would a different MBA curriculum have prevented the crises?
Prof. Bodo B. Schlegelmilch, Dean of the WU Executive Academy and chair of International Marketing Management at WU Vienna, Austria
Petra Spiola/WU Executive Academy (www.executiveacademy.at)

Prof. Bodo B. Schlegelmilch, Dean of the WU Executive Academy and chair of International Marketing Management at WU Vienna, Austria

by Prof. Bodo B. Schlegelmilch, Dean of the WU Executive Academy and chair of International Marketing Management at WU Vienna, Austria, and Prof. Howard Thomas, Dean of the Lee Kong Chian School of Business (LKCSB), Singapore, and chair in Strategic Management at LKCSB  

Recently, the MBA degree has come under intense criticism. There are those who question its very existence and assert that MBA programs are unable to supply employers with the skilled and knowledgeable recruits they need.

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